Salvador is the third largest city in Brazil, the capital of Bahia, and is becoming the most popular travel destination in Brazil.  It has an energy and unadorned beauty that few cities can match.


Salvador is also called 'Africa in exile' because of the strong African presence in its culture and people, which can be seen in the religion, music, dance, and cuisine. In fact, there's no other place in the world where descendants of African slaves have preserved their heritage as well as in Salvador.  Salvador is one of the most famous historical cities in Brazil, and Pelourinho, the historic district, will make you travel back to colonial days of Brazil. Pelourinho is the nexus of an incredible arts movement, is considered a national treasure, and is protected by UNESCO as a Historical Heritage Site.


In Pelourinho you’ll see the thriving bohemian life in the many artists' studios, antique and handicrafts stores, theaters, and museums.  Here you’ll also discover an exciting array of restaurants with splendid regional dishes, cafes, bars, and local music.  It’s home to troupes of entertainers who rehearse in the streets adding to its festive aura. The streets thump with an infusion of music and dance.  It’s a magical allure


Salvador is also referred to as ‘The City of Happiness.’ It doesn’t take long to determine why.  If smiles and laughter were money, the people of Salvador would be the richest on earth.  They simply shine with a magical glow that attracts visitors from all over the world to find out why. 


Did we leave-out party?  The fun-loving people of Salvador love to party.  Public parties are what pumps lifeblood into the heart and soul of Salvador.  Wild festivals happen frequently with drum corps pounding out powerful rhythms against the backdrop of pastel-colored colonial buildings.  Land of the festivals, it’s a throbbing coastal city of over two million that attracts vacationers aspiring to the profusion of fun and excitement. The ambiance of high spirit and jubilation permeates everything in Salvador da Bahia.


Expect open-arm friendly hospitality in a style that exists nowhere else in the world. This is the magical city with a perpetual glow. Salvador da Bahia…the happiest city in the world.